Perfecting the Pitch with Virtual Reality
Mursion is working with two multibillion-dollar companies to design and deliver a sales training and coaching program. Mursion will co-design simulated sales pitch scenarios, in which participants will have to demonstrate strong product knowledge and persevere through common customer objections. In both programs, sales managers have the ability to sign on as observers to the virtual simulations and provide virtual sales coaching to their employees. These simulations will also be recorded and scored and integrated into the company’s Learning Management System.
Mursion is working with one of the world’s largest banks to improve the leadership practices of branch managers.
Mursion will co-design scenarios that ask managers to implement essential leadership skills, such as how to conduct a performance intervention for an employee who is struggling to control emotions or how to coach an employee who is struggling to productively work with another teammate.
Diversity and Inclusion
As part of a two year study funded by the National Science Foundation, Mursion is partnering with researchers from the College of William and Mary to test the efficacy of virtual simulation as a tool for reducing unconscious bias and improving the communication skills of employees when confronting discrimination in the workplace
- Jason ChenPrincipal Investigator for the GEODES Project
A lot of what traditional diversity training does is to try and change people’s beliefs. They'll often show slideshows or videos that tell you what to do and what not to do. The philosophy is that if you change people's beliefs, you’ll start to change the way they behave, and that never really works. So we’re taking an opposite approach; we're helping people come up with the behaviors that reflect those beliefs.
- Dena Samuels, PhDDiversity, Equity, & Inclusion Leadership Development Specialist
Practicing intervening when subtle forms of exclusion (microaggressions) occur can go a long way to create a culturally inclusive organization, business, or campus. We are much more likely to step in/step up when we have gained the confidence and experience to do so. After receiving training on how to minimize implicit bias and microaggresions, Mursion's simulations provide the opportunity to practice what you've learned. It feels like you are there, and your newly acquired skills are called for. Practicing in this way helps to build your confidence so that in your workspace, you are ready when (not if) your skills are required.