Perfecting the Pitch with Virtual Reality
Mursion is working with two multibillion-dollar companies to design and deliver a sales training and coaching program. Mursion will co-design simulated sales pitch scenarios, in which participants will have to demonstrate strong product knowledge and persevere through common customer objections. In both programs, sales managers have the ability to sign on as observers to the virtual simulations and provide virtual sales coaching to their employees. These simulations will also be recorded and scored and integrated into the company’s Learning Management System.
Mursion is working with one of the world’s largest banks to improve the leadership practices of branch managers.
Mursion will co-design scenarios that ask managers to implement essential leadership skills, such as how to conduct a performance intervention for an employee who is struggling to control emotions or how to coach an employee who is struggling to productively work with another teammate.
Reducing Unconcious Bias
Mursion recently was awarded a National Science Foundation grant to test the efficacy of virtual simulation as a tool for reducing unconscious bias and improving the communication skills of employees when confronting discrimination in the workplace.