
Best Western trusted Mursion to implement simulation-based training that improved problem resolution and elevated customer care standards. These efforts led to measurable gains for participating hotels, transforming guest experiences and driving increased revenue per property, not to mention notable ROI.
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✓ Improved customer satisfaction
Participating hotels reported the highest short-term gains in post-stay guest satisfaction survey ratings, compared to flat rates for non-participating hotels.
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✓ Revenue-driving performance
Participating hotels saw NPS increases directly tied to revenue growth— ~$84M across 2,200 hotels.
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✓ Widespread training satisfaction
Nearly all participating hotels reported high satisfaction with the training program.
- Increase in post-stay guest satisfaction 2-5%
- Estimated revenue gain per hotel $38K
- Training satisfaction rate 97%